Black Friday often has a reputation for encouraging overconsumption, but it doesn’t have to be that way. Today, many sustainable brands are leaning into “ethical Black Friday” by offering meaningful discounts or even donating rather than discounting.
You can pick up eco-friendly gifts, homewares, clothing, or everyday essentials — all while supporting companies that help reduce the linear economy’s environmental impact.
Here’s a breakdown of sustainable gift and shopping ideas that align with environmental values — grouped by category.
Kitchen
Cleaning
- Peace with the Wild offer EcoLiving compostable sponges made from plant-based materials. A sustainable alternative to synthetic scrubbers.
- Ecover concentrated plant-based biodegradable laundry liquid is discounted e.g. through Ethical Superstore.
- Mypure laundry powder detergent made with natural ingredients and minimal plastic waste.
- Refillable handwash from NeatClean.
- Kit & Kin offer plant-based refillable cleaning starter kits for your hands, laundry and surfaces, as do Bristol-based Prior, with an ecoLiving Cleaning Starter Set and all the hardware you need from Ethical Superstore.
- GreenSheets Eco Laundry strips provide lightweight, plastic-free washing detergent in sheet form — low-carbon footprint for shipping. Buy through The Green Co.
- Dip provide eco-friendly dishwasher detergent in dissolvable sheets, reducing plastic packaging.
Eating
- FOOGO offer sustainable, compostable tableware & catering disposables; dinnerware, wooden cutlery etc.
Bathroom
Toiletries
- Faith In Nature classic bar soap is made with plant-based ingredients and no synthetic perfumes. Get it from Green Berry!
- INIKA provide organic skincare.
- UpCircle makes skincare products from upcycled ingredients (e.g., coffee grounds), perfect as a smaller sustainable gift.
- All toothbrushes are discounted on Eco-Bru‘s website.
- SURI sustainable toothbrushes are available from Healf. Dental Sky replaceable toothbrush heads help reduce plastic waste compared to discarding the whole product.
Bedroom
Bedding
- Panda, a UK brand, is also offering up to 30% off bamboo mattresses and bedding.
- Ethical Bedding also provide sheet sets made from eco (eucalyptus/bamboo) fibres.
- Organic bedding from Woolroom and Christy.
- Further discounts on bedding, especially selected bundles, from Piglet in bed.
Rugs
- For sustainable rugs, check brands like Woven Rugs, which are running 20% off for Black Friday with code
BF20on natural-fibre rugs. - Rugseller UK also has a Black Friday deal: 20% off natural fibre rugs also with code
BF20.
Clothing
Basics
- Stock up on straightforward T-Shirts made from organic cotton, minimal waste. Timeless staples are available from e.g. from MISTR, Working Class Heroes or Designer Wear.
- The White Company offers lightweight, breathable, and sustainable tops.
- WUKA, a reusable period-wear brand, is offering 40% off Perform™ styles, 30% off Ultimate™, and 20% off Stretch™ from 21st Nov to 1st Dec 2025.
- Knickers from Stripe & Stare have dropped 10%.
- See also Swole Panda for a mix of accessories.
Fashion
- Woolen goods from Superlove and Passenger are reduced until the end of November.
- Organic cotton hoodie from Lucy and Yak.
- Soft and cozy tops, made from recycled cotton are available from Flat Spot.
- Various clothing offers from Seasalt Cornwall.
Footwear
- Tracey Neuls sneakers are made with leather alternative derived from sugarcane.
- Allbirds offer 50% off all shoes. Check out Nae vegan shoes too.
Backpacks
- ROKA London use recycled materials in some lines, making their backpacks more sustainable.
Furniture
- Brands like Oakywood are running their “Black Friday reconsidered” sale with 15% off wood products with carbon-neutral delivery.
And finally
Marketing
Amazing value for money to promote your sustainable products over Christmas through an article on this website, promoted through social media. Price reduced from 28 November – 27 December 2025. Learn more and get in touch.
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